Marketing Plan for the Body Shop - 7278 Words

The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Based on the SWOT analysis of Tea Tree†¦show more content†¦Conclusion | 20 | 9. Bibliography | 21 | 10. Appendices | 22 - 28 | ------------------------------------------------- Introduction â€Å"Do you want to be more beautiful?† Without doubt, ladies want to show the most beautiful face to others; therefore, they use lots of cosmetics, such as concealer, face primer, eye primer, lipgloss and eyebrow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than others, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we decided to have a marketing plan for the concealer. Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must produce with organic materials. Finally, The Body Shop’s Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the lots of products collections are mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etc. Although cosmetics’ consumerShow MoreRelatedThe year 2006, Marketing Plan for The Body Shop International3233 Words   |  13 Pagesyear 2006 Marketing Plan for The Body Shop International consists of: The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled company to outsource high quality sustainable and relatively cheap materials. Growth Model. Acquisition of independent The Body Shop franchiseeRead MoreStrategies of Body Shop1258 Words   |  6 Pagesdifferent challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwideRead MoreExtreme Body Auto Care1596 Words   |  7 PagesIn this paper, I will tell you about Extreme Body Auto Care’s branding, pricing, and distribution strategy. Who are our major competitors and their strengths and weaknesses. Also, our differentiation strategy, our company’s intentions, types of social media and integrated marketing that we used. Extreme Body Auto Care, branding, pricing and distribution plan Key Components for Prosperous Business †¢ Offer our customer’s a one stop auto care, collision and performance need with high detailedRead MoreValue Chain Analysis of the bodyshop1064 Words   |  5 Pagesin support activities, the Body Shop has developed long-term sustainable trading relationships with key suppliers and created a special purchasing programme-Community Trade. This programme trades with communities in needs around the world and receives ingredients and accessories directly from the developing countries. The Body Shop substantially benefits from the community trade since more raw materials can be found for inclusion in the best-selling products (The Body Shop Values Reporting, 2003).Read MoreThe Reasons for The Body Shops International Success1188 Words   |  5 PagesThe Body Shop is a retailer of health and cosmetic items. Product categories include skin care, bath body, hair, make-up, fragrance, home fragrance and mens (The Body Shop, 2012). The company operates proprietary stores in which to sell its wares, which are branded with the Body Shop brand. The Body Shop started in England and is now owned by LOreal. The company has over 2600 locations in over 50 countries. The companys revenues for FY 2010 were 754 million, and the company recorded an operatingRead MoreShea Butters African Origins1719 Words   |  7 Pagesoutlets as well as global firms such as The Body Shop emphasize shea butter s African origins (Elias Garney 2007). With a such a need for a natural product within the African America communities, the Shea Butter Beauty product can grow to be a respectable brand, that offers natural ingredients, healthier skin, competitive price and customer satisfaction. Analysis also revealed that shea butter exports from Africa have increased since the 1990s (Elias Garney 2007), because of the high demandsRead MoreEssay on Business: Mission Statement1372 Words   |  6 PagesBody Shop Case Study In this case, how does The Body Shop address the four components of social responsibility? In the Body Shop, what tensions among these components were at work? Legal- the Body Shop avoided animal testing and used all natural ingredients to avoid any lawsuits. They knew the products were safe since people have been using them for years. Ethical- Anitas personal and moral beliefs into her work is that she is against animal testing and made a great effort to make sureRead MoreMarketing Management Essay1685 Words   |  7 PagesMarketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these functions include, research, analysis, promotion, pricing and distribution. These functions lead into the evolution of the five alternative concepts under which organisations conduct marketing activitiesRead MoreThe Use of Promotion Strategy770 Words   |  4 PagesPromotion Strategy: The effective use of all the tools of marketing mix help a company to create, communicate and deliver value to potential customers. Promotion the fourth element of the marketing mix is generally divided into five differential tools, all of which contribute to the achievement of marketing objectives. These are: 1. Advertising: paid for space, time or material that promotes any company’s product or service. 2. Sales Promotion: short term incentives and offers that encourage peopleRead MoreA Report On The Marketing Strategy Of 1 Retailer Of Mobile / Online Subscription Service Available Online929 Words   |  4 Pagesonline. Its goal is to offer the virtual fitting room stylist at a discounted price, providing prompt and outstanding customer service through its knowledgeable staff. The company will revolutionize the way people shop by providing people with a fun, time saving, and simple way to shop. Keys to Success Key to success for Mix2Match is connected to technology and keeping the online apps updated as the market and consumer demands change. The apps need to attract the users, so the company can test the

Argumentative Essay - Pro Crastination - 1113 Words

Isabel Shih Mrs. Jenkins APEL Period 2 3 November 2017 Pro-Crastination It is 11:35 PM, and I am procrastinating. The dim flickering light of my computer screen illuminates my face. The continuous humming of the monitor is interrupted by my fingers tap dancing on the keyboard; I am fueled only by a steaming cup of rich coffee (fortified with forty cups of sugar and creamer) and a burning desire to receive a good grade in the class. Yes, I procrastinated on my essay about procrastination. As I frantically type my essay, I am reminded of the way teachers always tell us,â€Å"This assignment can NOT be done last minute!† Just watch me, I always think. As it turns out, I was right to procrastinate. Procrastination, according to Merriam-Webster, is†¦show more content†¦Despite minesweeper being a monotonous, mindless task, the brain still simultaneously problem solves. The legendary author Joseph Sugarman calls this the â€Å"incubation process,† the idea that you generate more ideas by delaying a task (Johnson). This creativity will m ake you more original, more innovative, and more unique, setting you apart from others. Since putting off tasks leads to more ideas, procrastinators--especially entrepreneurs-- have more opportunities. Grant exemplifies the concept with a personal anecdote: a couple of young students asked Grant to invest in their small startup, the online glasses company Warby Parker. Now, they are recognized as the most innovative of companies and worth billions (Kashdan). Their secret? They procrastinate. The day before their launch, they students did not even have a website, despite the fact that their company sells glasses online (Grant). Successful procrastinators not only thrive in the business world, but also in other fields such as the entertainment industry. The creator of the popular show Rick and Morty, Dan Harmon, is another procrastinator. By getting his ideas out there just before a deadline, he is able to do more work than he usually does-- â€Å"in the next few hours I’ll do ten more pages as I would have done in the last two weeks if I had sat down†. He claims that by procrastinating more, he has more opportunities from his creative

Banking Finance Greek Government Debt Crisis

Question: Discuss about theBanking Financefor Greek Government Debt Crisis. Answer: Introduction The financial crisis of Greece is also termed as Greek Government-debt Crisis or Greek Depression and it is considered as a sovereign debt crisis that has been faced by the people of Greece after the occurrence of the global financial crisis of the year 2007-08. Based on the historical analysis, it can be said that in late 2009, the Greek Crisis took place due to turmoil of Great Recession, revelations on government debt and weakness in the economy of the country (Morales, Gendron Gunin-Paracini, 2014). However, it has been found that even in present days, Greece faces never ending fiscal drama. In addition it can be said that the global financial crisis took place due to the collapse of the Lehman Brothers in the year 2008 in the month of September, which was a sprawling global bank situated in USA. It took large taxpayer-economical bail-outs for shoring up the industry. Moreover, the global financial crisis is believed to start in 2007 due to credit crunch that is when the U.S. in vestors lost their confidence in the value of sub-prime mortgages and this resulted into a liquidity crisis. The reason behind this is that the bailout program of Greece is held up through a disagreement among the fiscal targets of the nation. In the year 2015, under the contract strike, the people of Greece supposed to attain the main excess previous to the payment of interest of a rate of 3.5 % in the year 2018 (Gibson, Hall Tavlas, 2014). In addition to this, it has been found that the nation maintained the stated excess amount with the aim to sustain the medium term. However, as per Germany, this medium term implies for ten years, but according to the European Commission, it has been found that it prefer to consider the medium term as 1 or 2 years. Thus, it can be said that the medium term plays a vital role as Germany only agrees to continue to put fund regarding bailout of Greece, only if the institution International Monetary Fund also agrees to put money in the same. On the other hand, from detailed analysis of the present situation of the country, it can be said that the Internati onal Monetary Fund (IMF) would participate in the same only if the numbers get added up. Thus, with the lowering of the excess target, more relief of debt is required for adding up the numbers and this is considered as an issue for Germany (Theodossopoulos et al., 2013). In addition to this, for making the situation more complex and difficult, the IMF opt a very pessimistic point of view regarding the present fiscal situation of Greece. Thus, at present, the circumstances can be clearly noticed that Greece conveyed a chief surplus of a minimum amount of 2 % in the year 2016 and more than the target of initial program of an amount of 0.5 % (Karanikolos et al., 2013). It has been found that with the growth of the Greek economy, the European Commission becomes relatively more confident regarding the aspect that the nation is more capable for obtaining 3.5 % of the total target for the year 2018 along with certain additional measures regarding fiscal (Kentikelenis et al., 2014). Nonetheless, as per IMF, the surplus of the present year was more for one-off factors and it gets sticks to the forecast it has made earlier i.e. the excess amount will be equivalent to only 0.9 % in the year 2018. In order to reach the target of 3.5 % in the year 2018, the IMF predicted that Greece would require legislating in advance additional severity that quantifies about 2 % of the GDP (Gross Domestic Product) (Souliotis et al., 2016). However, according to Athens, this is considered as a measure that is impossible. Therefore, it has been found that the investors have suddenly started worrying regarding the country Greece again. According to the staffs and most of the Executive Directors of IMF, 179 % of GDP for the year 2015 was considered as unsustainable. Thus, as per the IMF staffs, Greece requires to do with its budget as medium-term chief fiscal excess leads to 1.5 % of GDP. Moreover, most of the Directors of IMF agreed with the fact that Greece does not need more financial consideration in the present days, but other group of Directors has found to favor an excess of 3.5 % of GDP within the year 2018 (Sklias Maris, 2013). In spite of being backing of a mainstream of the IMF for the technical assessment of the staffs, Greece does not require tightening of its budget; rather it should reduce its debt as IMF has found to finance itself at certain risk. It has been found that the outdated government outbreaks the good functioning of IMF and knocks the global standing as well as weakens the efficiency. It can be said that the main reasons for occurring this financial crisis in Greece include introduction of Euro in the country as it becomes possible for certain countries of Euro zone to borrow at cheaper rates. This occurred as the liability was considered as national debt and the suppositions were made that implies risk of the nations has decreased due to incorporation of various economic rules. Therefore, the main rules needed the members of Euro zone to make sure that the liability of the government did not surpassed 60 % of the GDP and any kind of budget deficit should not surpass 3 % of the total GDP (Wolf, 2014). Thus, the gloss of good credit rating of Germany got rubbed off and thus Greece and many other nations like Spain, Italy, Porugal and Ireland also started to suffer. According to the detailed study and analysis, it can be said that the main issue regarding financial crisis in Greece is the problem regarding liquidity. As a result, the European Central Bank that is also known as ECB in short has taken various activities in conjunction with the other various leading central banks across the world. The main reason behind this strategy is to try and also to make sure about the aspect that the governments as well as the main banks possess enough liquidity. In addition to this, based on further analysis, it can be said that the particular central bank that is the ECB has brought the private debt securities and along with it the government debt securities into the open market (Ecb.europa.eu, 2017). The main cause for this was that it serves cash that is liquidity to those institutions or firms or government that sell the securities of debt. Moreover, it has been noted that with the progression of the financial crisis, the central bank of Europe that is ECB has recognized the bonds of the Greek Government of any status as guarantee with the aim to lend. These purchases imply an obviously politically motivated movement and are not considered as the normal transactions that occur for commercial purposes. As a result, these have declined the autonomy of the ECB efficiently and successfully and misery along with this was prompted certain high point of resignations. In juxtaposition with the European Union (EU), it has been found that the IMF has made availability of certain loans. Moreover, the IMF become first institution that got included due to the incapability of Europe for agreeing with a solution to the emergence of the financial crisis of Greece. In addition to this, it has been noted that certain nations are thought to possess keenness for the institution IMF to become or to get included as of the reputation of the IMF. In general, the institution, IMF possesses reputation with the aim to impose inflexible financial soberness measures (Morales, Gendron Gunin-Paracini, 2014). Moreover, it is assumed that the countries might take more observe of events that have been imposed by the IMF than the dealings that have been imposed by the European complements. It has been found that in the beginning of the year 2012, the institution IMF was searching for an additional $ 500 billion with the aim to lend more and this anticipates that the instit ution might require assistance of the nations for the problems of liquidity (Greekcrisis.net, 2017). In addition this can be said that this activity was a clear indication regarding the fact that as per the perspective of the IMF there requires more to be done. Furthermore, it was anticipated that an additional lending might have been considered as per the requirement and the recipient nations generally attain the severe financial severity measures (Theguardian.com, 2017). Nevertheless, it has been found that the new head of the financial institution IMF became more critical and put focus on the severity of the actions and has called for larger actions in order to endorse the growth. From further detailed analysis, it has been come to know that in the United States, the growth is primarily promoted by the depression of their currency that is dollar and various other activities (Gibson, Hall Tavlas, 2014). On the other hand, there has been lower focus on the severity of the activities. Moreover, it has been found that this was regulated by the U.S. with a fear of the depression like that of 1930s (Globalpolicy.org, 2017). On the other hand, in Germany, there is much eagerness regarding the force of severity of activities, as there is a fright regarding the occurrence of inflation. Moreover, it can be said that this inflation might occur due to hyperinflation, where Germany might suffer due to its presence between the two world wars. Furthermore, it has been found that all the countries are considered as the victims of the history. It can be said that the ECB is the central bank of 19 countries of Euro zone and it maintains stability of price by the set up of key rates of interests and also controls the money supply of the union (Nytimes.com, 2017). Additionally, after the occurrence of the sovereign debt crisis in the Euro zone in the year 2009 to 2011, the central bank sparked controversy through undertaking of a wide range of monetary policies (unorthodox). These include using negative rates of interests, un-limited bond buying program and quantitative easing plan of $ 1.2 trillion (O'Brien O'Brien, 2017). In the meantime, the ECB was placed in the middle of the initiative for developing a banking union in the euro zone and these grants the banks with new powers regarding supervision over the largest monetary institutions of Europe. It was also considered as the 2015 resurgence of the debt crisis of Greece that has renewed the questions over common euro currency in future. Furthermore, it can be said that the response of ECB to the sovereign debt crisis of Euro zone was steeped outside of the conventional functions through repetition of the buying of the government bonds. This has found to develop an intense debate over the mandate of the bank. Unlike the Federal Reserve of U.S., the ECB did not mandate for pursuing the complete employment. In addition, the Maastricht Treaty forbade it from financing the national governments directly. During the same moment of time, the absence of the financial union involves a euro zone wide treasury to pool debt and this has made the potential function of the ECB as lender of the last resort much in a complicated way. It has been found that for the years 2011 and 2012, the euro zone struggled for the worldwide fiscal crisis (Cfr.org, 2017). During the period, the leaders of Europe debated the capability of the ECB for supporting the ailing economies. Finally, it can be said that both the IMF and the ECB and along with these the European Commission (EC) have very important role in the financial crisis of Greece (Imf.org, 2017). All these have formed Troika that holds the principal aspect for resolution of the sovereign debt crisis of Greece and along with it the debt issues faced by the other member states of Euro zone. The release of bailout funds in real and its generation for the sovereign debts of Europe need a contract between all three sovereign supranational units in Troika. It has been found that each of the entities respond to the incentives and several mandates. In addition, the rescue funds would be channeled by the EFSF (European Financial Stability Facility) and the emergency fund of bailout for the greatly grateful member states governments of Euro zone in the monetary distress. References Cfr.org. (2017).Council on Foreign Relations. Retrieved 11 February 2017, from https://www.cfr.org/europe/role-european-central-bank/p28989 Ecb.europa.eu, E. (2017).The European Crisis and the role of the financial system.European Central Bank. Retrieved 11 February 2017, from https://www.ecb.europa.eu/press/key/date/2013/html/sp130523_1.en.html Gibson, H. D., Hall, S. G., Tavlas, G. S. (2014). Fundamentally wrong: market pricing of sovereigns and the Greek financial crisis.Journal of Macroeconomics,39, 405-419. Globalpolicy.org (2017).The International Monetary Fund.Globalpolicy.org. Retrieved 11 February 2017, from https://www.globalpolicy.org/social-and-economic-policy/the-three-sisters-and-other-institutions/the-international-monetary-fund.html Greekcrisis.net (2017).The Greek Crisis.Greekcrisis.net. Retrieved 11 February 2017, from https://www.greekcrisis.net/ Imf.org. (2017).Imf.org. Retrieved 11 February 2017, from https://www.imf.org/en/About/Factsheets/Europe-and-the-IMF Karanikolos, M., Mladovsky, P., Cylus, J., Thomson, S., Basu, S., Stuckler, D., ... McKee, M. (2013). Financial crisis, austerity, and health in Europe.The Lancet,381(9874), 1323-1331. Kentikelenis, A., Karanikolos, M., Reeves, A., McKee, M., Stuckler, D. (2014). Greece's health crisis: from austerity to denialism.The Lancet,383(9918), 748-753. Morales, J., Gendron, Y., Gunin-Paracini, H. (2014). State privatization and the unrelenting expansion of neoliberalism: The case of the Greek financial crisis.Critical Perspectives on Accounting,25(6), 423-445. Nytimes.com. (2017).Explaining Greeces Debt Crisis.Nytimes.com. Retrieved 11 February 2017, from https://www.nytimes.com/interactive/2016/business/international/greece-debt-crisis-euro.html?_r=1 O'Brien, M. O'Brien, M. (2017).Washingtonpost.com.Washington Post. Retrieved 11 February 2017, from https://www.washingtonpost.com/news/wonk/wp/2015/07/05/as-greece-votes-heres-everything-you-need-to-know-about-the-nations-crisis/?utm_term=.530bbaceca86 Sklias, P., Maris, G. (2013). The political dimension of the Greek financial crisis.Perspectives on European Politics and Society,14(1), 144-164. Souliotis, K., Golna, C., Tountas, Y., Siskou, O., Kaitelidou, D., Liaropoulos, L. (2016). Informal payments in the Greek health sector amid the financial crisis: old habits die last...The European Journal of Health Economics,17(2), 159-170. Theguardian.com (2017).Greek debt crisis: Greece begins repaying ECB and IMF as banks reopen - as it happened.the Guardian. Retrieved 11 February 2017, from https://www.theguardian.com/business/live/2015/jul/20/greek-debt-crisis-banks-reopen-stock-market-closed-ecb-live Theodossopoulos, D., Couroucli, M., Gledhill, J., Just, R., Kalantzis, K., Myrivili, E., ... Theodossopoulos, D. (2013). Infuriated with the infuriated? Blaming tactics and discontent about the Greek financial crisis.Current Anthropology,54(2), 000-000. Wolf, M. (2014).The shifts and the shocks: What we've learned--and have still to learn--from the financial crisis. Penguin.

Poverty and Animal Welfare free essay sample

As the world keeps developing, many things happen like environmental problems, poverty, and animal welfare. We cannot deny that the consequences of those problems have caused many troubles to our life. As a result, young people nowadays are much more aware and concerned about those issues than previous generation. To begin with, environmental destruction is one of the most significant worldwide issues. The water is polluted, the air is polluted, and the natural resources decrease a lot.At the present, people begin to be aware of scarce resources while in the past, it was not an important thing and people squandered all those precious abundances. These problems will affect people’s life hugely. Therefore, numerous environmental movements are organized by youth caring about conservation of natural resources and areas, global warming, ozone depletion and plenty of other problems, although previous generations took care about completely otherwise concerns. Secondly, due to the development of the Internet and media, young people know more about the current situation of the world and are provided lots of information about these issues. We will write a custom essay sample on Poverty and Animal Welfare or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the awareness then will be spread around on the Internet, more and more people will understand more about the problem and start to do as many things as they can to prevent these issues from growing. We can say that the Internet and media plays a big role in making youngsters aware of these kind of things.Poverty and animal welfare are also problems that people should greatly care about. Everyday while many people can freely enjoy their meal after a hard-working day others cannot. These people do not have a place to sleep, a home to stay and they have to struggle every single day. And as today government organizes more useful activities for young people, youngsters can see clearly that there are still many people who cannot have a life like they do. After that, they will do things to have poor people and create chances for them to find a job.Young people are also concerned about animal welfare, protecting animal ethics and rights. For instance, plenty of young individuals help in finding home for stray dogs, cats and other pets. Some volunteer to look after pets while others try to find people who want to raise a pet. In conclusion, as the world changes, the people also change the way they live and start to be aware of new things happening everyday. That is why teenagers are more in touch with these issues than previous generations.